While offering pleasant sojourning, the Guatemalan rum landscape does not exactly excite with its variety. Everything comes from a single company, Industrias Licoreras de Guatemala, though that company produces at least two labels – Zacapa and Botran.
Zacapa represents the glamorous international face of Guatemalan rum: attractive, commercialized, definitely expensive, and while it makes for exceedingly pleasant company, you can’t help suppressing the occasional yawn and wondering how thick that make up is. Botran in contrast is the slightly homely stay-at-home sister, working a nine-to-five job and hurrying home to cook instead of mixing with high society, and generally getting taken for granted by all and sundry. Zacapa smugly preens itself from little clusters of high priced bottles in duty free stores and on the top shelves of smarter bars, while Botran runs itself ragged covering the shelves of local supermarkets and bars, where it jostles for attention with the anise liqueur that is ubiquitous in Latin America.The question then is this: does Zacapa deserve to be Guatemala’s Ambassador of Rum?
Being a rebel, and a fan of rum with a glow to it, I’m going to support the underdog and say I rather like Botran.
Exhibits A through E follow.